Why Intelligent Process Automation is important

Header-Why you need intelligent process automation

Digital process automation focuses on customer experience, digital transformation, and innovation.

21 Oct 2022

6 min

Kerry Callaway

Marketing Manager

With low to no-code development, it puts the power of automation into everyone's hands, meaning an employee can create a concept to tackle a business challenge to build a working application that benefits your employees, your business, and your customers in no time.

When it comes to intelligent process automation, there's a mix of digital process automation, robotics process automation, and artificial intelligence.

Put them all together, and you've got a superior customer experience.

The challenge

Let's say you have an employee or department keeping an eye on your social media channels and website inquiries, and they're getting the same questions on a regular basis. It's not only tedious and time-consuming to provide the same answers repeatedly for the employee or department, but it also means your customers will be waiting for a reply which could take some time to get back to.

The solution

Chatbots. Creating a virtual assistant with pre-programmed answers to regularly asked questions, pointing customers in the right direction for their needs. Not only is this a faster way to answer customer inquiries, but it frees up your employees so they can focus on other aspects of the job. It's a win-win.

Intelligent processing can be many different things that can make your business more efficient. It identifies touchpoints within your customer's journey with your company and provides opportunities to improve their buying experience and customer support.

By implementing these processes, your business will become a fully digital organization, creating responsive systems and aligning all your departments' goals and actions.

Before doing so, you will need to understand your business's infrastructure and capabilities fully. Once you know the process and your current systems, you can decide what automated strategies your business can implement to complement your current process and increase efficiency and productivity.

For more information on how intelligent process automation works and how to implement these processes in your business, visit our webpage to find out more about how we can help you, or contact us directly for a 1:1 session.